وفّر وقتك لمن تحب
Save your time for those you love.
هوية واحدة تفتح كل الأبواب
One identity.
Every door.
Less time on the process.
More time for the people who matter.
See the system.
Then enter it.
Compare both supplied grid directions at full scale.
Every tile opens. Every film plays.
Every caption is bilingual.
One identity.
Everyday possibilities.
An established green visual world. People, practical utility and the UAE PASS identity brought together into one recognisable account.
UAE PASS ✓
حسابك الرقمي. هويتك في كل مكان.
Your secure digital identity.
Enabled by Digital Dubai.
Ideas already written.
Ready to produce.
The flagship routes come from the supplied campaign work. The suggested AI campaign ideas are presented with their storyboards and AI-created reference films, ready for selection and production refinement.
The Coffee, Hijacking and Busy Manager films are AI-created visual references for the suggested campaign ideas. Their storyboards define the intended narrative. If selected, Stellar Media will refine the Arabic copy, voiceover, lip sync, visual continuity, sound design and final mastering before delivery. Professional human Emirati voice-over is excluded from the monthly retainer and will be quoted separately, subject to talent, recording duration, usage rights and revision requirements.
No new campaign concepts have been added. These routes are drawn from the supplied creative proposal and production storyboards.
A year of relevant moments.
Illustrative January–December roadmap from the proposal. Confirm launch dates and occasion timing at kickoff. Always-on pillars run beneath every campaign.
Before the coffee
gets cold.
The same human insight, explored through two supplied executions. Choose a treatment to watch it in full.
The realistic film is an AI-created visual reference for the supplied campaign idea. Arabic copy, voiceover, lip sync, visual continuity, sound design and mastering will be professionally refined if the route is selected. Professional human Emirati voice-over is excluded from the monthly retainer and will be quoted separately, subject to talent, recording duration, usage rights and revision requirements.
Tap in.
Watch it unfold.
Stories behave like stories. Select a frame to open the full-height viewer and play the supplied sequence.
Many lives.
One simpler day.
From the nostalgic main film to service stories
and supplied advanced generative concepts. Every film, playable.
Some supplied video concepts were created with generative AI and may use temporary Arabic, temporary voiceover, or a mix of human and AI voice elements. If a route is selected, Arabic copy, voiceover, lip sync, visual continuity, sound design and final mastering will be refined and professionally finished before delivery. Professional human Emirati voice-over is excluded from the monthly retainer and will be quoted separately, subject to talent, recording duration, usage rights and revision requirements.
Explore the complete asset collection +
Open the full production archive ↗Widely used.
Still more
to discover.
People know UAE PASS.
Help them discover everything it opens.
Build awareness beyond login. Show people how to sign, request and share documents, use partner services and find support. One bilingual presence, with a useful next step in every story.
Beyond login.
Into everyday possibilities.
Current official figures: 15,000+ services · 363 service providers · 600M logins · 12M digitally signed documents · 1,028 digital channels. Sources: TDRA and UAE Digital Government, accessed 18 October 2026; aligned with the technical master.
Clear voice.
Across every channel.
Five people.
Five ways in.
The five personas from our supplied proposal. Each has a different reason to use UAE PASS. Explore the need, then see how the strategy responds.
Personas are refined with platform data and stakeholder interviews during the audit. Bilingual communication across every journey.
Operational SLAs and RFP deliverables are governed separately from the two audience-growth commitments below.
Present at
every door.
A trusted companion.
Before, during and after the task.
Move from announcements to useful guidance. Build understanding, protect trust, support the community and make adoption measurable beyond a download.
CONTENT SYSTEM
The right balance.
By design.
Starting mix · reviewed quarterlyLearn from the world.
Make it ours.
Digital identity and government communication.
Content observations, not performance rankings.
Local relevance + practical guidance
+ a clear route to action.
A dedicated, bilingual service companion combining human stories, approved demonstrations and responsive care.
Reference analysis and screenshots reproduced from the supplied technical proposal, checked 13 October 2026. Observations describe visible content, not measured campaign results.
One idea.
Everywhere it matters.
Each channel has a role.
Every interaction informs the next.
One story.
Six native expressions.
A film becomes a Reel or Short. A task becomes a guide. A question becomes a conversation. The format changes; the message stays clear.
Always on. Always moving forward.
Creative rotation, audience exclusions and approved app events improve the next message.
Retargeting uses consented platform signals and approved app events. Installed and activated audiences receive the relevant next action.
Useful attention.
Meaningful action.
Two audience-growth commitments over 12 months: 15K–35K net new followers across the agreed primary social channels, and 8M–14M cumulative platform-reported reach summed across campaign flights. Operational service levels are governed separately.
Visibility that
builds over time.
The technical proposal's base forecast: paid impressions across the planned platform mix over 12 months. Organic impressions are reported separately.
Report the percentage change against the previous comparable period, with paid and organic results shown separately. Establish the starting baseline in months 1–2 and agree the growth target with UAE PASS in month 3.
Growth (%) = (current-period impressions − previous-period impressions) ÷ previous-period impressions × 100. Impressions count displays, including repeat views, rather than unique people. The 8.9M figure is a forecast, not a guarantee, and will be re-based after the initial baseline.A following
worth building.
15K–35K net new followers across the agreed primary social channels over 12 months. 8M–14M cumulative platform-reported reach summed across campaign flights over 12 months.
Delivery condition: Stellar Media implements the always-on omnipresence marketing strategy throughout the year, with approved media activity, sufficient creative rotation, timely approvals and continuous channel access.
Conditional year-one commitment
Monitored, not promised: engagement rate, video completion, CTR, installs, CPI/CPA and approved app actions. These measures guide optimisation and reporting.
Measure the steps after the download.
Install → account setup → identity verification → first service → first signature → second feature.
Agree the event map, deep links and mobile measurement partner with UAE PASS. Platform analytics confirm communication results; approved UAE PASS analytics confirm activation and repeat use.
Weekly
Live pulse, content results and care themes.
Monthly
Full KPI review, recommendations and owners.
Quarterly
Strategy, landscape and target review.
Every campaign
Reach to first task, results and next actions.
Great work.
A dependable process.
One accountable team.
Clear approvals. A reusable asset bank.
Arabic and English, from the beginning.
Start with the
asset bank.
Capture the people, places and approved service journeys behind UAE PASS. Create reusable originals for launch and future campaigns.
Launch quantities, formats and schedule, together with production priorities, participants and locations, will be agreed with UAE PASS during onboarding. No fixed launch quantity, asset quantity or shoot-day commitment is assumed.
Someone is
always listening.
bilingual care. A unified inbox, documented escalation and an approved response bank that improves with every question.
24/7 proposed bilingual coverageCrisis response and escalation +
Detect → pause scheduled content → escalate through one incident channel → publish the approved bilingual response → update care scripts → report.
P1 · Critical
1 hour initial / 2 hours full response
Outages, security rumours, phishing waves.
P2 · High
1 hour initial / same day full response
Viral complaints, media pickup, integration issues.
Learning loop
Post-incident report within 48 hours.
Priority escalation to UAE PASS within 30 minutes.
Ready for the
day-to-day.
Campaign activation +
A campaign plan within one week of brief: objective, KPI targets, personas, two creative routes, channel formats, flighting and measurement. A wrap-up within ten working days of close.
Launch waves introduce the idea. Service explainers build understanding. Retargeting guides the next relevant action.
Coverage and continuity +
Named backups for every role, with backup resource activation within two hours. Planning, production, monitoring and priority event coverage follow the agreed SLA register.
Response testing +
Arabic and English scenarios assess response time. Capture the timing, classify the enquiry and use the findings to improve the care workflow.
Response-time observations are separated from service-resolution claims.
Voice-over scope +
Professional human Emirati voice-over is excluded from the monthly retainer and will be quoted separately, subject to talent, recording duration, usage rights and revision requirements.
Production and quality control +
Research, story development, shot lists, set planning, permissions, casting, filming, editing, cataloguing, QA and UAE PASS approval.
Nothing is filmed without sign-off. Nothing enters the approved bank without service-accuracy, consent, brand and accessibility checks.
Rights, approvals and handover +
Maintain approved originals, permissions, service tags and version records. Keep access, consent and usage rights attached to the asset, so approved material can be reused correctly.
Tools and responsible AI +
Scheduling, listening, a unified inbox, approval tracking and reporting form one connected workflow. Mobile measurement tools and approved event access support attribution.
AI supports ideation and production under human review. Use approved demo accounts and keep personal information out of creative assets.
Built in Abu Dhabi.
Made for the whole UAE.
Stellar Media brings bilingual editorial, creative production and performance into one delivery team.
Strategy & account management
Arabic and English editorial
Design, motion, film & photography
Community, listening & performance
Tools are selected with UAE PASS. AI supports ideation and production under human review; service accuracy, permissions and final approval stay with the responsible teams.
هوية واحدة تفتح كل الأبواب
Take the
whole story.
Explore the complete technical approach
and the creative world behind it.
