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@media(min-width:1700px){.section{padding-left:max(7%,calc((100vw - 1480px)/2));padding-right:max(7%,calc((100vw - 1480px)/2))}.hero-content{max-width:1700px}}@media(max-width:1100px){nav{gap:18px;font-size:12px}.section{padding:85px 5%}.hero-content{padding-left:5%;padding-right:5%}.hero-bottom{left:5%;right:5%}.social-layout{grid-template-columns:.7fr 1.3fr;gap:6%}.creative-note h3{font-size:38px}.pillar{margin-right:14px;padding-right:14px}.film-grid{grid-template-columns:repeat(3,1fr)}.year-strip{grid-template-columns:repeat(4,1fr)}.landscape-layout{grid-template-columns:220px 1fr;gap:25px}.funnel>div{padding:20px 10px}.viewer-caption{padding:50px 25px}.kpi{padding:25px 18px}}
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@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
.wordmark-logo{background:white;padding:7px 9px;border-radius:5px;width:150px;max-height:58px}.landscape-image-button{display:block;border:0;padding:0;background:white;width:100%;cursor:zoom-in}.landscape-panel h3 small{font-size:12px;letter-spacing:0;display:block;color:#6b8067;margin-top:10px}.channel-content>small{font-size:10px;color:#64815f}.asset-card small{font-size:9px;color:#6f816a}@media(max-width:760px){.wordmark-logo{width:120px;max-height:46px}}
.audience-note{margin-top:55px;padding-top:30px;border-top:1px solid #c1cfba}.audience-note>div:last-child{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}.audience-note p{font-size:12px;color:#6a7d62}.audience-note b{display:block;font-size:17px;color:#26482c;font-weight:400;line-height:1.2}.measurement-note{margin-top:50px;padding:35px 0;border-top:1px solid #c5d5be}.measurement-note h3{font-size:32px;margin-bottom:25px}.measurement-note p{font-size:13px;color:#62765b;max-width:850px}.operations-section{background:#f2f3ec}.operations-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 45px;margin-top:45px}.operations-grid details{border-top:1px solid #cbd7c4;padding:23px 0}.operations-grid summary{display:flex;justify-content:space-between;gap:20px;cursor:pointer;list-style:none;font-size:18px;line-height:1.3}.operations-grid p{font-size:13px;color:#64775d;line-height:1.7;margin:20px 0 0}.operations-grid summary span{color:#16824d}.operations-grid details[open] summary span{transform:rotate(45deg)}@media(max-width:760px){.operations-grid{grid-template-columns:1fr;margin-top:30px}.operations-grid summary{font-size:16px}.operations-grid p{font-size:12px}.audience-note>div:last-child{grid-template-columns:1fr 1fr;gap:15px}.audience-note p{font-size:11px}.audience-note b{font-size:15px}.measurement-note h3{font-size:27px}.measurement-note p{font-size:12px}}
/* Co-branded header, using the supplied UAE PASS mark on transparency. */
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/* Visual presentation system: artwork, proportions and data lead each chapter. */
h1,h2{font-weight:700;letter-spacing:-.055em}h3{font-weight:600}.hero-content{padding-top:150px;padding-bottom:120px}.hero h1{font-size:clamp(70px,7vw,110px);max-width:640px}.hero .arabic{max-width:560px}.hero-copy{max-width:390px}.hero-shade{background:linear-gradient(90deg,#031c16ec,#031c16b8 48%,#031c16a0),linear-gradient(0deg,#031a15e0,transparent 50%)}.hero-artwork{position:absolute;right:2.5%;top:29%;width:45%;height:57%;pointer-events:none;perspective:1200px}.hero-art{position:absolute;display:block;width:45%;height:83%;border-radius:13px;overflow:hidden;box-shadow:0 28px 65px #0007;pointer-events:auto;transform-origin:bottom center;transition:transform .5s,box-shadow .5s;border:1px solid #ffffff2c}.hero-art img{width:100%;height:100%;object-fit:cover}.hero-art span{position:absolute;left:15px;bottom:16px;color:white;font-size:8px;font-weight:700;letter-spacing:.13em;text-shadow:0 2px 7px #000}.art-one{left:0;top:6%;transform:rotate(-13deg) rotateY(12deg)}.art-two{left:26%;top:-2%;z-index:2;transform:rotate(3deg)}.art-three{left:53%;top:10%;transform:rotate(14deg) rotateY(-14deg)}.hero-art:hover{transform:translateY(-18px) rotate(0);box-shadow:0 35px 75px #0009;z-index:3}.artwork-caption{position:absolute;bottom:0;left:14%;font-size:8px;letter-spacing:.17em;color:#b2d9c4}.stellar-header{flex-direction:row;align-items:center;min-width:unset;gap:6px;font-size:23px;letter-spacing:-.05em;font-weight:700;white-space:nowrap}.stellar-header .stellar-dot{color:#8be0b0}.uae-header-logo{width:129px}.brand-divider{font-weight:400;color:#a2c6b3}.hero .pill.light{background:#ffffff17;color:#fff;border:1px solid #ffffff65;box-shadow:inset 0 1px 0 #ffffff4d,0 12px 35px #00170c40;backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px)}.hero .pill .thin{border-left-color:#ffffff50}.hero .pill:hover{background:#ffffff29;border-color:#ffffffb0}.film-play{background:#ffffff1b;border:1px solid #ffffff9c;box-shadow:inset 0 1px 0 #ffffff70,0 6px 25px #0003;backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px)}.film-card:hover .film-play{background:#ffffff35}.section-heading h2{font-weight:700}.brief-visual{display:grid;grid-template-columns:.8fr 28px 1.2fr;align-items:center;gap:12px;padding:25px 0;border-top:1px solid #d0ddcc;margin-top:28px}.brief-number strong{font-size:54px;letter-spacing:-.06em;color:#168351;display:block;line-height:1}.brief-number>span{font-size:7px;letter-spacing:.05em;display:block;margin-top:12px}.brief-connector{font-size:25px;color:#98b8a0}.brief-challenge>span{font-size:7px;letter-spacing:.04em}.brief-challenge h3{font-size:22px;line-height:1.15;margin:12px 0}.service-pills{display:flex;flex-wrap:wrap;gap:4px}.service-pills span{font-size:8px;background:#e6eee1;padding:5px 7px;border-radius:14px;color:#34714a}.intro-right 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#4fd69c0b}.content-donut>div{border-radius:50%;background:#083830;height:100%;display:flex;align-items:center;justify-content:center;flex-direction:column;transform:rotate(90deg);gap:15px}.content-donut b{font-size:55px;letter-spacing:-.06em;font-weight:400;line-height:1}.content-donut span{font-size:8px;letter-spacing:.1em;text-align:center;line-height:1.7;color:#b7d3c4}.content-legend h3{font-size:36px;margin-bottom:28px}.content-legend>small{font-size:9px;color:#8aaf9c;display:block;margin-top:18px}#mixLegend>div{display:flex;align-items:center;gap:12px;padding:9px 0;border-bottom:1px solid #ffffff1c;max-width:350px;font-size:14px}#mixLegend b{margin-left:auto;font-weight:400}.mix-dot{width:8px;height:8px;border-radius:50%;background:#4fd69c}.dot-1{background:#c3eccf}.dot-2{background:#20a068}.dot-3{background:#d6be7c}.dot-4{background:#719d89}.pillar-icon{width:33px;height:33px;fill:none;stroke:#92e7b9;stroke-width:1.3;stroke-linecap:round;stroke-linejoin:round;display:block;margin-bottom:22px}.pillar small{display:block}.journey-step{transition:background .3s,transform .3s}.journey-step:hover{background:#ffffff09;transform:translateY(-5px)}.platform-visual-strip{display:grid;grid-template-columns:1fr 1.35fr 1fr;gap:0;align-items:stretch;margin-top:45px;background:#0d3a2b;overflow:hidden;border-radius:5px;color:white}.platform-visual-strip>img{height:340px;width:100%;object-fit:cover}.platform-visual-strip>div{padding:35px;display:flex;flex-direction:column;justify-content:center}.platform-visual-strip span{font-size:8px;letter-spacing:.12em;color:#8bcea6}.platform-visual-strip h3{font-size:36px;line-height:1.05;margin:25px 0}.platform-visual-strip p{font-size:12px;color:#adccb9;margin:0}.campaign-grid{gap:22px;background:none;border:0}.campaign{padding:0;background:#fff;border-radius:8px;overflow:hidden;border:1px solid #d8e1cf;transition:transform .35s,box-shadow .35s}.campaign:hover{transform:translateY(-7px);box-shadow:0 25px 50px #1839190d}.campaign-art{height:245px;overflow:hidden;background:#123a2a}.campaign-art img{width:100%;height:100%;object-fit:cover;object-position:center 38%;transition:transform .6s}.campaign:hover .campaign-art img{transform:scale(1.04)}.campaign-copy{padding:25px}.campaign-copy>span{font-size:9px;color:#4c8e5c;letter-spacing:.08em}.campaign-copy h3{font-size:29px;margin:24px 0 15px}.campaign-copy p{font-size:12px;line-height:1.65}.campaign-copy small{font-size:8px;color:#288351}.landscape-layout{grid-template-columns:240px 1fr}.landscape-panel{padding:0;background:transparent}.landscape-image-button{background:#080916;padding:0;border-radius:8px;overflow:hidden;box-shadow:0 20px 40px #0a24170c}.landscape-panel img{aspect-ratio:885/515;background:#080916;object-fit:contain}.landscape-facts{background:#e8eee1;padding:25px;border-radius:6px}.landscape-tabs button{font-size:13px}.landscape-panel h3{font-weight:700}.kpi{background:#f8faf3;transition:background .25s,transform .25s}.kpi:hover{background:#e9f1df}.kpi strong{font-weight:700;font-size:clamp(40px,4vw,62px)}.kpi p{font-size:12px}.scenario-comparison{grid-column:1/-1;border-top:1px solid #b9cdb0;padding-top:28px;margin-top:10px}.scenario-bar-row{display:grid;grid-template-columns:100px 1fr 55px;align-items:center;gap:20px;margin:16px 0;font-size:12px;opacity:.45;transition:opacity .3s}.scenario-bar-row.selected{opacity:1}.scenario-bar-row>b{text-align:right;font-weight:700;font-size:20px;color:#167e49}.scenario-track{height:14px;background:#d3dfc9;border-radius:15px;overflow:hidden}.scenario-track i{display:block;height:100%;background:#168451;border-radius:15px;transition:width .5s}.proposal-cover{width:100%;aspect-ratio:16/9;object-fit:cover;margin:0 0 25px;border-radius:4px}.download-grid a{background:#ffffff04;overflow:hidden}.download-grid h3{font-size:31px;margin:25px 0}.reveal-visual{opacity:.15;transform:translateY(20px);transition:opacity .65s,transform .65s}.reveal-visual.in-view{opacity:1;transform:translateY(0)}
@media(max-width:1100px){.stellar-header{font-size:19px;gap:5px}.uae-header-logo{width:106px}.hero-artwork{right:0;width:45%;top:34%;height:50%}.hero h1{font-size:80px}.hero .arabic{font-size:21px}.hero .eyebrow>span{font-size:8px}.campaign-art{height:220px}.content-donut{padding:24px}.platform-visual-strip>div{padding:25px}.platform-visual-strip h3{font-size:29px}.platform-visual-strip>img{height:320px}}
@media(max-width:760px){.stellar-header{font-size:17px;gap:4px}.hero{min-height:950px;height:auto;max-height:none}.hero-content{padding-top:125px;padding-bottom:365px}.hero h1{font-size:clamp(65px,13vw,90px);max-width:100%}.hero .arabic{margin-top:35px;font-size:19px}.hero .eyebrow>span{font-size:8px}.hero-copy{font-size:15px;margin-top:20px}.hero-artwork{top:auto;bottom:83px;right:14%;width:72%;height:255px}.hero-art{width:40%;height:88%;border-radius:8px}.art-one{left:0}.art-two{left:29%}.art-three{left:60%}.hero-art span{font-size:6px;bottom:10px;left:10px}.artwork-caption{bottom:-10px;left:7%;font-size:6px}.hero-bottom{bottom:20px}.hero .pill{font-size:11px;padding:14px 17px}.scorecard{padding-top:30px;padding-bottom:40px}.scorecard-grid{grid-template-columns:1fr 1fr;gap:30px 10px}.scorecard-grid>a{padding:0 15px!important}.scorecard-grid>a:nth-child(odd){border:0;padding-left:0!important}.scorecard-grid strong{font-size:52px}.scorecard-grid span{font-size:8px;margin-top:15px}.scorecard-grid small{font-size:10px}.brief-visual{gap:12px;margin-top:25px}.brief-number strong{font-size:48px}.brief-challenge h3{font-size:22px}.content-system{gap:25px;grid-template-columns:1fr 1fr;padding:35px 0;margin:35px 0}.content-donut{width:100%;padding:16px}.content-donut b{font-size:34px}.content-donut span{font-size:6px;line-height:1.6}.content-donut>div{gap:8px}.content-legend h3{font-size:24px;margin-bottom:18px}#mixLegend>div{font-size:11px;padding:7px 0;gap:7px}.content-legend>small{font-size:7px}.platform-visual-strip{grid-template-columns:1fr 1.4fr}.platform-visual-strip>img{height:270px}.platform-visual-strip>img:last-child{display:none}.platform-visual-strip>div{padding:25px 20px}.platform-visual-strip h3{font-size:27px}.platform-visual-strip p{font-size:11px}.platform-visual-strip span{font-size:7px}.campaign-grid{gap:15px}.campaign-art{height:180px}.campaign-copy{padding:18px}.campaign-copy h3{font-size:24px}.campaign-copy p{font-size:11px}.campaign-copy small{font-size:7px}.campaign-copy>span{font-size:8px}.landscape-layout{display:flex}.landscape-facts{padding:20px;gap:22px}.landscape-panel h3{font-size:28px}.scenario-bar-row{grid-template-columns:80px 1fr 40px;gap:12px;font-size:10px}.scenario-bar-row>b{font-size:17px}.proposal-cover{margin-bottom:22px}.download-grid h3{font-size:30px}.pillar-icon{width:28px;height:28px;margin-bottom:15px}.kpi strong{font-size:42px}.reveal-visual{transform:translateY(12px)}}
@media(prefers-reduced-motion:reduce){.reveal-visual{opacity:1;transform:none}.hero-art:hover,.campaign:hover{transform:none}}

@font-face{font-family:'IBM Plex Sans Arabic';font-style:normal;font-weight:400;font-display:swap;src:url(assets/IBM-Plex-Sans-Arabic-400.ttf) format('truetype');unicode-range:U+0600-06FF,U+0750-077F,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF;}
@font-face{font-family:'IBM Plex Sans Arabic';font-style:normal;font-weight:500;font-display:swap;src:url(assets/IBM-Plex-Sans-Arabic-500.ttf) format('truetype');unicode-range:U+0600-06FF,U+0750-077F,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF;}
@font-face{font-family:'IBM Plex Sans Arabic';font-style:normal;font-weight:600;font-display:swap;src:url(assets/IBM-Plex-Sans-Arabic-600.ttf) format('truetype');unicode-range:U+0600-06FF,U+0750-077F,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF;}
@font-face{font-family:'IBM Plex Sans Arabic';font-style:normal;font-weight:700;font-display:swap;src:url(assets/IBM-Plex-Sans-Arabic-700.ttf) format('truetype');unicode-range:U+0600-06FF,U+0750-077F,U+08A0-08FF,U+FB50-FDFF,U+FE70-FEFF;}
body{font-family:'IBM Plex Sans Arabic',Studio,Arial,sans-serif}.arabic,[lang=ar],[dir=rtl]{font-family:'IBM Plex Sans Arabic',sans-serif!important}
.follower-goal{align-items:center}.follower-target{border-left:1px solid #b5cbaa;padding-left:35px}.follower-target>span{font-size:9px;letter-spacing:.1em;color:#59764e}.follower-target>strong{display:flex;align-items:center;flex-wrap:wrap;font-size:clamp(40px,4vw,60px);letter-spacing:-.06em;color:#137b48;line-height:1.15;margin:20px 0 10px;gap:5px}.follower-target>strong>span{font-weight:400;color:#82ae7c}.follower-target>p{font-size:12px}.follower-target>label{font-size:11px;color:#254f2c;display:block;margin:24px 0 15px}#followerSlider{width:100%;accent-color:#168351;cursor:pointer;height:6px;background:linear-gradient(90deg,#168351 var(--range-fill,50%),#c5d8ba var(--range-fill,50%));border-radius:8px;appearance:none;-webkit-appearance:none}#followerSlider::-webkit-slider-thumb{appearance:none;width:21px;height:21px;border-radius:50%;background:#fff;border:5px solid #168351;box-shadow:0 3px 9px #17391830}#followerSlider::-moz-range-thumb{width:13px;height:13px;border-radius:50%;background:#fff;border:5px solid #168351}.range-labels{display:flex;justify-content:space-between;font-size:9px;color:#66865d;margin-top:12px}.target-readout{display:grid;grid-template-columns:1fr 1fr;gap:25px;padding-top:25px;margin-top:20px;border-top:1px solid #bbcfb0}.target-readout b{display:block;font-size:32px;font-weight:400;color:#2b6e37;letter-spacing:-.04em}.target-readout span{font-size:10px;color:#627d59}.follower-target>small{display:block;font-size:9px;line-height:1.7;color:#748c68;margin-top:22px}.journey-step{background:none;text-align:left;color:white;border:0;border-top:2px solid #4fd69c;font-family:inherit}.journey-step.active{border-top-color:#cdf5d9;background:#ffffff0b}.journey-step h4{font-weight:500}.adoption-detail{grid-column:1/-1;background:#ffffff08;border:1px solid #ffffff20;padding:30px;margin-top:10px}.adoption-detail>span{font-size:9px;letter-spacing:.1em;color:#8fdfb0}.adoption-detail h3{font-size:29px;max-width:850px;font-weight:400;line-height:1.3;margin:20px 0}.adoption-detail>p{font-size:11px;color:#aacdb7;margin:0}.contact-finale{background:#08291e;padding:85px 7%;color:#e7fff0}.contact-finale .eyebrow{color:#85cba4}.contact-finale h2{font-size:clamp(32px,4.7vw,67px);text-align:left;font-weight:500;line-height:1.5;letter-spacing:0}.contact-finale>p{font-size:29px;color:#9fcab0;margin:20px 0 40px;letter-spacing:-.03em}.contact-links{display:flex;gap:65px;flex-wrap:wrap}.contact-links>a{font-size:clamp(20px,2.5vw,35px);border-bottom:1px solid #7ebd9555;padding-bottom:12px;display:flex;gap:40px;align-items:center}.contact-links>a span{color:#87d7a5;font-size:24px}.contact-links>a:hover{color:#9de6b8;border-color:#9de6b8}.contact-finale>small{font-size:10px;color:#6e9f80;display:block;margin-top:35px}.glass-play{display:inline-flex;gap:14px;align-items:center;background:#ffffff17;border:1px solid #ffffff70;border-radius:50px;color:white;padding:15px 23px;backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);box-shadow:inset 0 1px 0 #ffffff65,0 15px 30px #0002;font-size:12px}.glass-play:hover{background:#ffffff2d}.glass-play>span{font-size:11px}.cinematic-hero{height:100svh;min-height:680px}.cinematic-hero .hero-shade{background:linear-gradient(0deg,#011c12dd,transparent 65%),linear-gradient(180deg,#041d1670,transparent 25%)}.cinematic-hero>video{object-position:center}.cinematic-caption{position:absolute;bottom:16%;left:7%;right:7%;text-align:center}.cinematic-caption>span{font-size:9px;letter-spacing:.17em;color:#d0e7d6}.cinematic-caption>p{font-size:clamp(30px,4vw,52px);line-height:1.6;margin:22px 0 8px;font-weight:500}.cinematic-caption>h2{font-size:20px;font-weight:400;letter-spacing:-.02em;color:#bdd7c6;margin-bottom:30px}.cinematic-hero .hero-bottom{font-size:8px}.brand-hero{position:relative;background:radial-gradient(ellipse at 78% 45%,#1d5135,#062a20 65%);color:white;min-height:740px;overflow:hidden}.brand-hero .hero-content{padding-top:100px;padding-bottom:100px}.brand-hero .hero-content .arabic{margin:35px 0 20px;font-size:24px;text-align:left;color:#c4edcf}.brand-hero h1{font-size:clamp(70px,7vw,110px);max-width:650px;line-height:.95}.brand-hero h1 em{color:#8be0b0}.brand-hero .hero-artwork{top:19%;height:66%}.brand-hero .hero-copy{font-size:17px;color:#bdd5c5}.brand-hero .pill.light{background:#ffffff13;border:1px solid #ffffff60;color:white;backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px);box-shadow:inset 0 1px 0 #ffffff35}.brand-hero .pill .thin{border-color:#ffffff30}.brand-hero .eyebrow{font-size:9px;max-width:100%}.brand-hero .eyebrow>span{display:none}.film-hover-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}.film-play{z-index:2}.scorecard-grid strong[data-display="15–35K"]{font-size:clamp(40px,4.7vw,69px)}
@media(max-width:1100px){.brand-hero{min-height:680px}.brand-hero .hero-artwork{top:26%;height:58%}.brand-hero h1{font-size:80px}.stellar-header{font-size:20px;gap:4px;min-width:0}}
@media(max-width:760px){.stellar-header{font-size:17px;gap:4px;min-width:0}.follower-target{padding:25px 0 0;border-left:0;border-top:1px solid #b7cbaa}.follower-target>strong{font-size:46px}.target-readout b{font-size:29px}.contact-finale{padding:60px 6%}.contact-finale h2{font-size:31px}.contact-finale>p{font-size:24px;margin-top:15px}.contact-links{flex-direction:column;align-items:flex-start;gap:25px}.contact-links>a{font-size:23px;gap:25px;max-width:100%}.contact-links>a span{font-size:19px}.adoption-detail{padding:24px}.adoption-detail h3{font-size:23px}.adoption-detail>p{font-size:10px}.cinematic-hero{height:100svh;min-height:640px;max-height:1050px}.cinematic-caption{bottom:19%;left:6%;right:6%}.cinematic-caption>p{font-size:31px;margin-top:22px}.cinematic-caption>h2{font-size:15px;line-height:1.5;max-width:270px;margin:0 auto 27px}.glass-play{padding:14px 20px;font-size:11px}.brand-hero{min-height:900px}.brand-hero .hero-content{padding:70px 6% 340px}.brand-hero h1{font-size:clamp(64px,13vw,90px)}.brand-hero .hero-content .arabic{font-size:19px;margin:25px 0 20px}.brand-hero .hero-artwork{top:auto;bottom:55px;right:14%;height:255px}.brand-hero .hero-copy{font-size:15px;margin-top:25px}.brand-hero .pill{padding:14px 17px;font-size:11px}.brand-hero .pill .thin{font-size:8px}.brand-hero .hero-content .eyebrow{font-size:8px}.scorecard-grid strong[data-display="15–35K"]{font-size:45px}.brand-hero .hero-content{width:100%}}

/* Storyboard-led campaign presentation, bilingual caption viewer and glass controls. */
.glass-control,.glass-link,.nav-cta{background:linear-gradient(135deg,#ffffff20,#ffffff0a);border:1px solid #ffffff68;box-shadow:inset 0 1px 0 #ffffff70,0 12px 32px #00180d24;backdrop-filter:blur(18px) saturate(125%);-webkit-backdrop-filter:blur(18px) saturate(125%);border-radius:999px;transition:background .25s,border-color .25s,transform .25s}
.glass-control:hover,.glass-link:hover,.nav-cta:hover{background:linear-gradient(135deg,#ffffff36,#ffffff18);border-color:#ffffffb0;transform:translateY(-1px)}
#menu{background:linear-gradient(135deg,#ffffff20,#ffffff0a);border:1px solid #ffffff68;color:white;border-radius:999px;font-size:10px;letter-spacing:.08em;padding:10px 14px;text-transform:uppercase}
.glass-dot,.film-play i,.campaign-watch i{width:8px;height:8px;display:inline-block;border-radius:50%;background:#94edb9;box-shadow:0 0 0 5px #94edb922,0 0 18px #94edb9}
.glass-play small{border-left:1px solid #ffffff44;padding-left:13px;font-size:8px;letter-spacing:.1em}.cinematic-caption>span{padding:8px 13px;border:1px solid #ffffff30;border-radius:999px;background:#05291e35;backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}
.cinematic-hero>video{filter:saturate(.94) contrast(1.03)}.cinematic-hero .hero-shade{background:linear-gradient(0deg,#011b13e8,transparent 58%),linear-gradient(180deg,#041d1680,transparent 27%),linear-gradient(90deg,#041a1338,transparent 45%,#041a1338)}
.scorecard-grid .tracked-label{font-size:clamp(27px,3vw,44px);letter-spacing:-.04em;padding-top:10px}
.campaigns-section{position:relative;background-color:#eeefe7;background-image:radial-gradient(circle at 15% 18%,#8bd4a12b 0 1px,transparent 2px),linear-gradient(115deg,transparent 0 48%,#dbe5d6 48% 49%,transparent 49%);background-size:22px 22px,100% 100%;overflow:hidden}
.campaigns-section:before{content:'';position:absolute;width:460px;height:460px;border:1px solid #70aa8260;border-radius:50%;right:-230px;top:130px;box-shadow:0 0 0 55px #91c29e0d,0 0 0 110px #91c29e0b;pointer-events:none}
.creative-ingredients{display:flex;flex-wrap:wrap;gap:8px;margin:-15px 0 35px}.creative-ingredients span{font-size:8px;letter-spacing:.1em;color:#246e45;border:1px solid #8eb69a80;border-radius:999px;padding:9px 13px;background:#ffffff70;backdrop-filter:blur(10px)}
.campaign-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;background:none;border:0;position:relative}.campaign{padding:0;text-align:left;border:1px solid #cbd9c9;background:#fbfcf7;border-radius:14px;overflow:hidden;color:#102219;box-shadow:0 20px 50px #14381d0a;transition:transform .35s,box-shadow .35s}.campaign:hover{transform:translateY(-7px);box-shadow:0 30px 65px #14381d20}.campaign-art{height:360px;position:relative;background:#08281e}.campaign-art:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,#0217101c,transparent 45%,#021710b8)}.campaign-art img{height:100%;width:100%;object-fit:cover;transition:transform .7s}.campaign:hover .campaign-art img{transform:scale(1.035)}.campaign-number{position:absolute;z-index:2;top:18px;left:18px;width:38px;height:38px;display:grid;place-items:center;border:1px solid #ffffff7a;border-radius:50%;color:white;background:#ffffff14;backdrop-filter:blur(16px);font-size:10px}.campaign-watch{position:absolute;z-index:2;bottom:18px;left:18px;display:flex;align-items:center;gap:11px;color:white;padding:11px 16px;border:1px solid #ffffff80;border-radius:999px;background:#ffffff18;backdrop-filter:blur(18px);font-size:10px;letter-spacing:.04em}.campaign-copy{padding:28px 30px 31px}.campaign-copy>span{font-size:8px;color:#41855b;letter-spacing:.12em}.campaign-copy h3{font-size:clamp(28px,3vw,43px);margin:20px 0 15px}.campaign-copy p{font-size:13px;line-height:1.65;color:#637164;max-width:580px}.campaign-copy small{font-size:8px;letter-spacing:.08em;color:#167a48}.campaign-source-note{font-size:10px;color:#657465;margin:25px 0 0;border-top:1px solid #bdcdb9;padding-top:18px}
.post .post-icon{right:8px;top:8px;font-size:7px;text-shadow:none;letter-spacing:.06em;border:1px solid #ffffff85;border-radius:999px;padding:6px 8px;background:#06281d80;backdrop-filter:blur(12px)}.post .post-label{flex-direction:column;align-items:flex-start;justify-content:flex-end;gap:5px}.post .post-label b{font-size:12px;line-height:1.2}.post .post-label small{font-size:7px;letter-spacing:.06em;color:#bfe8ce}
.film-play{width:auto;height:auto;display:flex;align-items:center;gap:10px;padding:10px 14px;border-radius:999px;font-size:9px;letter-spacing:.06em}.film-play i{width:7px;height:7px}
.production-note{display:grid;grid-template-columns:190px 1fr;gap:35px;border:1px solid #b8cbb9;background:linear-gradient(135deg,#edf4e9,#ffffffb8);border-radius:14px;padding:22px 25px;margin:-12px 0 32px;box-shadow:inset 0 1px 0 #fff}.production-note span{font-size:9px;letter-spacing:.1em;color:#16794a;font-weight:700}.production-note p{font-size:11px;line-height:1.75;color:#506454;margin:0;max-width:860px}.viewer-production-note{font-size:10px!important;line-height:1.65!important;color:#5a604e!important;background:#f4eedb;border:1px solid #ded0a5;border-radius:10px;padding:13px 14px;margin:18px 0 0!important}.viewer-production-note[hidden]{display:none}
.viewer-layout{grid-template-columns:minmax(0,1.55fr) minmax(360px,.95fr)}.viewer-caption{padding:54px 38px 45px}.viewer-post-details{display:grid;gap:13px;margin-top:27px}.viewer-post-details[hidden]{display:none}.viewer-post-details>div{border:1px solid #cbd8cc;border-radius:12px;padding:17px 18px;background:#f4f6ef}.viewer-post-details span{font-size:8px;letter-spacing:.11em;color:#27744a;display:block;margin-bottom:10px}.viewer-post-details p{font-size:12px;line-height:1.7;color:#233c2c;margin:0 0 14px}.viewer-post-details [dir=rtl]{text-align:right}.caption-copy{color:#164b30;border-color:#9bbba4;background:#ffffff8a;box-shadow:inset 0 1px 0 #fff;padding:7px 11px;font-size:8px}.viewer-caption .glass-link{border:1px solid #a6bba9;background:#eef3ea;color:#17482d;padding:10px 14px;margin-top:22px}.close{width:auto;height:auto;font-size:9px;letter-spacing:.08em;padding:10px 15px;right:12px;top:12px}.media-arrow{width:auto;height:auto;font-size:9px;letter-spacing:.05em;padding:10px 14px;color:white;background:#ffffff18;border:1px solid #ffffff75;top:50%}.media-arrow.prev{left:14px}.media-arrow.next{right:14px}
@media(max-width:760px){.hero-bottom>span:last-child{display:none}.cinematic-caption>span{font-size:7px}.glass-play small{display:none}.creative-ingredients{margin-top:-10px}.campaign-grid{grid-template-columns:1fr}.campaign-art{height:320px}.campaign-copy{padding:23px}.campaign-copy h3{font-size:31px}.production-note{grid-template-columns:1fr;gap:10px;padding:18px}.viewer-layout{grid-template-columns:1fr}.viewer-caption{padding:35px 22px}.viewer-post-details{gap:10px}.media-arrow{top:auto;bottom:15px}.scorecard-grid .tracked-label{font-size:27px}.post .post-icon{font-size:6px;padding:5px}.post .post-label{padding:10px;opacity:1;background:linear-gradient(0deg,#05291dcc,transparent 58%)}.post .post-label b{font-size:10px}.post .post-label small{font-size:6px}}

/* Crisp vector play controls: no emoji rendering on iOS. */
.play-symbol{display:block;width:22px;height:22px;fill:currentColor;flex-shrink:0;filter:none}
.glass-play,.brand-hero .pill.light{border-radius:14px;background:linear-gradient(135deg,#ffffff30,#ffffff0d);border:1px solid #ffffff80;box-shadow:inset 0 1px 0 #ffffff88,0 8px 24px #0002;gap:14px}
.film-play{width:58px;height:48px;justify-content:center;border-radius:13px;padding:0;background:linear-gradient(135deg,#ffffff38,#ffffff12);box-shadow:inset 0 1px 0 #ffffff70,0 7px 18px #0003}
.hero-art{padding:0;cursor:pointer;text-align:left}.hero-art .art-play{left:50%;top:50%;bottom:auto;transform:translate(-50%,-50%);display:grid;place-items:center;width:58px;height:48px;border-radius:13px;background:#ffffff28;border:1px solid #ffffff90;backdrop-filter:blur(18px);color:#fff;box-shadow:inset 0 1px 0 #ffffff80}.hero-art .art-play svg{width:24px;height:24px}.hero-art>span:last-child{background:#06281d80;padding:6px 9px;border-radius:6px}
.ig-grid-label button{border:0;background:none;padding:8px 18px;min-height:42px;text-transform:uppercase;font-size:10px;letter-spacing:.1em;color:#708277;border-bottom:2px solid transparent}.ig-grid-label button.active{color:#103c2b;border-bottom-color:#20885b}.post-icon .play-symbol{width:16px;height:16px}.post>*{pointer-events:none}.post:active{transform:scale(.97)}
@media(max-width:760px){.brand-hero{min-height:760px}.brand-hero .hero-content{padding-bottom:330px}.brand-hero .hero-artwork{bottom:45px;height:260px}.hero-art .art-play{width:45px;height:38px}.hero-art>span:last-child{font-size:7px}.viewer-layout{max-height:90svh;overflow:auto;display:block}.viewer-media{min-height:0}#mediaStage{height:52svh}.viewer-caption{overflow:visible}.close{position:sticky;float:right;top:10px;margin:10px 10px -45px 0;background:#164531c9;z-index:6}.ig-grid-label{padding:4px}.campaign-watch .play-symbol{width:16px;height:16px}}

/* Arabic editorial QA: stable RTL shaping, brand isolation and mobile readability. */
.arabic-caption-card{direction:rtl;text-align:right;unicode-bidi:isolate}
.arabic-caption-card>span,.arabic-caption-card>p,.arabic-caption-card>button{direction:rtl;text-align:right}
#viewerCaptionAr{font-family:'IBM Plex Sans Arabic',sans-serif!important;font-size:15px;line-height:2;letter-spacing:0;word-spacing:0;unicode-bidi:plaintext;text-wrap:pretty}
#viewerCaptionAr bdi{font-family:Studio,Arial,sans-serif;font-size:.88em;unicode-bidi:isolate;font-weight:600;white-space:nowrap}
.arabic-caption-card .caption-copy{margin-right:0}
.cinematic-caption>p:first-child{margin-top:0}
@media(max-width:760px){#viewerCaptionAr{font-size:16px;line-height:2.05}.viewer-post-details>div{padding:18px 19px}.arabic-caption-card>span{font-size:10px}}

/* V10 visual showcase: full-scale grid wall, paired treatments and story runway. */
.visual-work{background:#e9eee5;padding-left:0;padding-right:0;overflow:hidden}.visual-work>.section-heading,.visual-work>.grid-tabs,.visual-work>.social-layout{margin-left:7%;margin-right:7%}.visual-work>.section-heading{max-width:none}.visual-work>.grid-tabs{margin-bottom:26px}.visual-direction-stage{position:relative;min-height:780px;background:#082d23;color:#fff;display:grid;grid-template-columns:minmax(260px,.55fr) minmax(600px,1.45fr);gap:5vw;align-items:center;padding:6vw 7%;overflow:hidden}.visual-direction-stage:before{content:'';position:absolute;width:60vw;height:60vw;right:-18vw;top:-25vw;border-radius:50%;border:1px solid #8fd9aa44;box-shadow:0 0 0 7vw #8fd9aa09,0 0 0 14vw #8fd9aa08}.visual-direction-stage:after{content:'UAE PASS';position:absolute;left:-.03em;bottom:-.22em;font-size:16vw;font-weight:700;letter-spacing:-.09em;color:#ffffff035;white-space:nowrap;pointer-events:none}.visual-stage-copy{position:relative;z-index:2;align-self:start;padding-top:60px}.visual-stage-copy>span{font-size:9px;letter-spacing:.14em;color:#83d7a4}.visual-stage-copy h3{font-size:clamp(45px,5vw,80px);font-weight:400;line-height:.98;letter-spacing:-.055em;margin:27px 0;color:#f3fff6}.visual-stage-copy h3 br+*{color:#8ee0ad}.visual-stage-copy p{font-size:14px;line-height:1.8;color:#a9c8b5;max-width:430px}.visual-stage-key{display:flex;flex-wrap:wrap;gap:7px;margin-top:34px}.visual-stage-key span{font-size:8px;letter-spacing:.09em;border:1px solid #ffffff42;border-radius:999px;padding:9px 12px;background:#ffffff09}.grid-wall{position:relative;z-index:2;display:grid;grid-template-columns:repeat(3,1fr);gap:7px;transform:perspective(1200px) rotateY(-4deg) rotateX(1deg);transform-origin:center;filter:drop-shadow(0 35px 55px #001a11a8)}.wall-tile{position:relative;aspect-ratio:4/5;border:0;padding:0;overflow:hidden;background:#0d3d2d;color:#fff;text-align:left;cursor:pointer}.wall-tile img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .65s cubic-bezier(.2,.8,.2,1),filter .4s}.wall-tile>span{position:absolute;top:10px;left:10px;right:10px;display:flex;justify-content:space-between;align-items:center;z-index:2;opacity:0;transition:opacity .3s}.wall-tile>span b{display:grid;place-items:center;width:29px;height:29px;border-radius:50%;border:1px solid #ffffff9a;background:#0a2e2380;backdrop-filter:blur(10px);font-size:8px}.wall-tile>span svg{width:17px;height:17px}.wall-tile>div{position:absolute;inset:auto 0 0;padding:55px 14px 14px;background:linear-gradient(0deg,#031f17e8,transparent);display:flex;flex-direction:column;gap:5px;z-index:2;transform:translateY(35%);opacity:0;transition:.35s}.wall-tile small{font-size:7px;letter-spacing:.1em;color:#91deb0}.wall-tile strong{font-size:13px;line-height:1.15}.wall-tile:hover img,.wall-tile:focus-visible img{transform:scale(1.06);filter:saturate(1.1)}.wall-tile:hover>span,.wall-tile:focus-visible>span,.wall-tile:hover>div,.wall-tile:focus-visible>div{opacity:1;transform:none}.stage-open{position:absolute;z-index:3;left:7%;bottom:55px;background:#ffffff16;color:#fff;border-color:#ffffff60;padding:14px 18px}.stage-open span{margin-left:22px}.experience-label{display:flex;align-items:center;gap:20px;margin:54px 7% 35px;color:#2a6c47}.experience-label span{font-size:8px;letter-spacing:.12em;white-space:nowrap}.experience-label i{height:1px;background:#abc3ad;flex:1}.visual-work>.social-layout{margin-bottom:0}.visual-work .instagram{box-shadow:0 35px 80px #183b2525}
.treatment-section{background:#071f18;color:#fff;padding-top:110px;padding-bottom:110px}.treatment-section .section-heading h2,.story-runway-section .section-heading h2{color:inherit}.treatment-section .section-heading p{color:#a9c3b2}.treatment-grid{display:grid;grid-template-columns:1fr 1fr;gap:13px;margin-top:50px}.treatment-card{position:relative;height:min(72vw,720px);max-height:720px;min-height:520px;border:1px solid #ffffff20;border-radius:18px;overflow:hidden;padding:0;color:white;text-align:left;background:#0a2c21;cursor:pointer}.treatment-card video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1s,filter .5s}.motion-treatment video{object-position:center}.realistic-treatment video{object-position:center}.treatment-shade{position:absolute;inset:0;background:linear-gradient(0deg,#021b13ee 0,transparent 55%),linear-gradient(180deg,#021b1370,transparent 28%);z-index:1}.treatment-index{position:absolute;z-index:2;top:25px;right:25px;width:44px;height:44px;display:grid;place-items:center;border:1px solid #ffffff70;border-radius:50%;background:#ffffff12;backdrop-filter:blur(16px);font-size:10px}.treatment-card>div{position:absolute;z-index:2;left:34px;right:34px;bottom:34px}.treatment-card small{font-size:8px;letter-spacing:.14em;color:#91dfb0}.treatment-card h3{font-size:clamp(32px,3.7vw,58px);font-weight:400;line-height:1.03;letter-spacing:-.05em;margin:16px 0 25px}.treatment-action{display:inline-flex;align-items:center;gap:11px;padding:11px 15px;border-radius:13px;border:1px solid #ffffff86;background:#ffffff16;backdrop-filter:blur(18px);font-size:9px;letter-spacing:.06em;box-shadow:inset 0 1px 0 #ffffff66}.treatment-action svg{width:18px;height:18px}.treatment-card:hover video,.treatment-card:focus-visible video{transform:scale(1.035);filter:saturate(1.08)}.treatment-disclaimer{margin:24px 0 0;background:#eaf1e7;color:#183526;border-color:#7da88b}.treatment-disclaimer p{color:#405a49}.story-runway-section{background:#eeeae0;color:#10251b;overflow:hidden;padding-top:110px}.story-runway{display:flex;gap:16px;overflow-x:auto;padding:25px 2px 38px;scroll-snap-type:x mandatory;scrollbar-color:#4e8d66 #d9dfd4}.story-runway-card{flex:0 0 clamp(230px,24vw,350px);scroll-snap-align:start;border:0;background:none;padding:0;text-align:left;color:inherit;cursor:pointer}.story-frame{display:block;position:relative;aspect-ratio:9/16;overflow:hidden;border-radius:20px;background:#0b3428;box-shadow:0 25px 55px #18382225}.story-frame:after{content:'';position:absolute;inset:0;border:1px solid #ffffff4d;border-radius:inherit}.story-frame img,.story-frame video{width:100%;height:100%;object-fit:cover;display:block;transition:transform .7s}.story-frame i{position:absolute;z-index:2;inset:14px 14px auto;height:3px;border-radius:3px;background:#ffffffa8;box-shadow:0 0 0 1px #0001}.story-runway-copy{display:grid;grid-template-columns:1fr auto;gap:6px 14px;padding:18px 4px}.story-runway-copy small{grid-column:1/-1;font-size:8px;letter-spacing:.12em;color:#298052}.story-runway-copy b{font-size:19px;font-weight:500}.story-runway-copy em{font-size:9px;color:#3c7650;font-style:normal;align-self:center}.story-runway-card:hover .story-frame img,.story-runway-card:hover .story-frame video{transform:scale(1.035)}
@media(max-width:1000px){.visual-direction-stage{grid-template-columns:1fr;padding-top:70px}.visual-stage-copy{padding:0}.visual-stage-copy h3{font-size:55px;max-width:650px}.visual-stage-copy p{max-width:650px}.grid-wall{transform:none;max-width:760px;margin:auto}.stage-open{position:relative;left:auto;bottom:auto;justify-self:start}.treatment-card{min-height:560px}}
@media(max-width:760px){.visual-work>.section-heading,.visual-work>.grid-tabs,.visual-work>.social-layout{margin-left:6%;margin-right:6%}.visual-direction-stage{padding:55px 6%;min-height:0;gap:38px}.visual-stage-copy h3{font-size:44px}.visual-stage-copy p{font-size:12px}.visual-stage-key{margin-top:24px}.grid-wall{gap:4px}.wall-tile>span{opacity:1}.wall-tile>span b{width:24px;height:24px}.wall-tile>div{opacity:1;transform:none;padding:35px 8px 8px}.wall-tile strong{font-size:9px}.wall-tile small{font-size:5px}.stage-open{margin-top:5px}.experience-label{margin:38px 6% 25px}.treatment-section,.story-runway-section{padding-top:72px;padding-bottom:72px}.treatment-grid{grid-template-columns:1fr}.treatment-card{height:640px;min-height:0}.treatment-card>div{left:24px;right:24px;bottom:25px}.treatment-card h3{font-size:38px}.story-runway{margin-right:-6vw}.story-runway-card{flex-basis:73vw}.story-runway-copy b{font-size:18px}}
@media(prefers-reduced-motion:reduce){.grid-wall{transform:none}.wall-tile img,.treatment-card video,.story-frame img,.story-frame video{transition:none}}

/* Two representative executions per grid, with the full nine-post grid retained below. */
.grid-samples{margin:26px 0 24px}.grid-samples>span{display:block;font-size:8px;letter-spacing:.12em;color:#32734d;margin-bottom:10px}.grid-samples>div{display:grid;gap:8px}.grid-sample{border:1px solid #bdcdbc;background:#ffffff75;padding:7px;display:grid;grid-template-columns:54px 1fr;gap:11px;align-items:center;text-align:left;color:#183725;border-radius:10px;transition:transform .2s,background .2s}.grid-sample:hover{transform:translateX(4px);background:#fff}.grid-sample img{width:54px;height:66px;object-fit:cover;border-radius:6px}.grid-sample b{display:block;font-size:11px;line-height:1.25}.grid-sample small{display:block;font-size:7px;color:#5d7865;margin-top:6px;letter-spacing:.03em}.ai-campaign-note{margin:0 0 32px;background:linear-gradient(135deg,#e7f2e7,#fff)}

/* Grid directions and visible storyboard-led AI campaign cards. */
.grid-tabs button{flex-direction:column;align-items:flex-start;gap:5px}.grid-tabs button small{font-size:8px;letter-spacing:.12em;color:#6b7e6e}.grid-tabs button.active small{color:#168251}.direction-instruction{font-size:11px!important;line-height:1.6;color:#728074!important;border-top:1px solid #c7d4c5;padding-top:14px;margin-top:8px}.campaign.ai-route{border-color:#84b69a}.campaign.ai-route .campaign-art{height:420px;background:#f3f2ea}.campaign.ai-route .campaign-art img{object-fit:contain;padding:14px}.campaign.ai-route .campaign-art:after{background:linear-gradient(180deg,transparent 55%,#05291eb8)}
@media(max-width:760px){.campaign.ai-route .campaign-art{height:300px}.campaign.ai-route .campaign-art img{padding:8px}}
/* Aligned brand lockup and touch-safe direction selectors. */
#header{display:grid;grid-template-columns:auto 1fr auto;column-gap:26px;padding:0 4%;height:88px}#header .brand-lockup{display:flex;gap:15px;min-width:0;flex-shrink:1}#header .stellar-header{font-size:22px;line-height:1;gap:5px}#header .brand-divider{font-size:18px;line-height:1;flex-shrink:0}#header .uae-header-logo{width:132px;height:44px;flex-shrink:0;object-fit:contain}#header nav{justify-content:center;gap:20px}#header .nav-cta{white-space:nowrap;flex-wrap:nowrap;gap:16px;font-size:12px;padding:11px 17px;line-height:1.2}#header .nav-cta .proposal-label{font-size:inherit}#header #menu{align-items:center;justify-content:center;line-height:1.2}
.direction-previews{margin:0 7% 40px;display:grid;grid-template-columns:1fr 1fr;gap:22px;position:relative;z-index:3}.direction-preview{background:#fff;border:1px solid #b1c8b7;border-radius:15px;overflow:hidden}.direction-preview-art{display:block;position:relative;width:100%;height:500px;padding:15px;border:0;background:#dde5d7;cursor:pointer;isolation:isolate}.direction-preview-art img{width:100%;height:100%;object-fit:contain;pointer-events:none;transition:transform .5s}.direction-preview-art>span{position:absolute;right:18px;bottom:18px;z-index:2;display:block;background:#0a3529dc;color:white;padding:12px 17px;border-radius:999px;border:1px solid #ffffff7a;backdrop-filter:blur(15px);font-size:11px;pointer-events:none}.direction-preview-art:hover img{transform:scale(1.025)}.direction-preview>div{padding:24px}.direction-preview>div>span{font-size:8px;color:#378051;letter-spacing:.12em}.direction-preview h3{font-size:34px;margin:12px 0 20px}.direction-select{padding:11px 16px;background:#edf3e9;border:1px solid #a5bfae;border-radius:999px;font-size:11px}.direction-select[aria-pressed=true]{background:#124b36;color:white}.grid-tabs{position:relative;z-index:4}.grid-tabs button{cursor:pointer;position:relative;min-height:70px;touch-action:manipulation}.grid-tabs button>*{pointer-events:none}.visual-direction-stage:before,.visual-direction-stage:after{pointer-events:none}.wall-tile>*{pointer-events:none}
.audience-section{background:#f2f0e8}.persona-selector{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid #bdcbb9;border-radius:12px;overflow:hidden;margin-bottom:22px}.persona-selector button{padding:18px 14px;background:#ffffff60;text-align:left;border:0;border-right:1px solid #bdcbb9;display:flex;gap:12px;align-items:center;min-height:72px}.persona-selector button:last-child{border-right:0}.persona-selector button[aria-selected=true]{background:#0b3a2b;color:white}.persona-selector small{font-size:9px;color:#5bb082}.persona-selector span{font-size:13px}.persona-panel{display:grid;grid-template-columns:1fr 1fr;background:#0a3225;color:white;min-height:620px;border-radius:16px;overflow:hidden}.persona-art{position:relative;min-height:620px;overflow:hidden}.persona-art img{width:100%;height:100%;position:absolute;object-fit:cover;object-position:center 30%;animation:persona-reveal .55s ease-out}.persona-art:after{content:'';position:absolute;inset:0;background:linear-gradient(0deg,#03261be8,transparent 60%);pointer-events:none}.persona-art>span{position:absolute;z-index:2;top:25px;left:25px;border:1px solid #ffffff77;border-radius:999px;background:#ffffff20;padding:8px 13px;backdrop-filter:blur(12px);font-size:10px}.persona-art>p{position:absolute;z-index:2;bottom:24px;left:28px;right:28px;font-size:36px;margin:0}.persona-copy{padding:50px}.persona-copy>span,.persona-copy small{font-size:9px;letter-spacing:.12em;color:#81cba0}.persona-copy h3{font-size:50px;margin:23px 0 32px}.persona-copy>div{margin-bottom:24px}.persona-copy p{font-size:14px;line-height:1.7;color:#c0d6c7;margin:8px 0 0}.persona-action{padding-top:18px;border-top:1px solid #ffffff33}.persona-copy>b{font-size:10px;font-weight:400;color:#8fd5a8;line-height:1.8}.persona-selector button>*{pointer-events:none}@keyframes persona-reveal{from{opacity:.4;transform:scale(1.035)}to{opacity:1;transform:scale(1)}}
@media(max-width:1250px){#header{grid-template-columns:1fr auto auto;gap:14px}#header nav{display:none}#header #menu{display:flex;padding:11px 16px;font-size:10px}#header.menu-open nav{display:flex;position:absolute;top:88px;left:0;right:0;background:#083830;flex-direction:column;padding:25px 6%;gap:22px}}
@media(max-width:760px){#header{height:74px;padding:0 4%;gap:8px}#header .brand-lockup{gap:8px}#header .stellar-header{font-size:15px;gap:2px}#header .brand-divider{font-size:13px}#header .uae-header-logo{width:87px;height:34px}#header .nav-cta{font-size:9px;padding:9px 10px;gap:5px}#header #menu{font-size:9px;padding:9px 10px}#header.menu-open nav{top:74px}.direction-previews{margin:0 6% 30px;gap:12px;grid-template-columns:1fr}.direction-preview-art{height:520px;padding:12px}.direction-preview>div{padding:19px;display:flex;flex-wrap:wrap;gap:12px;align-items:center}.direction-preview>div>span{width:100%}.direction-preview h3{font-size:27px;margin:0;flex:1}.direction-select{font-size:10px}.persona-selector{display:flex;overflow-x:auto;border-radius:8px}.persona-selector button{flex:0 0 150px;padding:14px 12px;min-height:65px}.persona-selector span{font-size:11px}.persona-panel{grid-template-columns:1fr;min-height:0}.persona-art{min-height:390px}.persona-copy{padding:30px 24px}.persona-copy h3{font-size:37px;margin-top:17px}.persona-copy p{font-size:13px}.persona-art>p{font-size:30px}.persona-selector{scroll-snap-type:x mandatory}.persona-selector button{scroll-snap-align:start}}
@media(max-width:380px){#header .stellar-header{font-size:13px}#header .uae-header-logo{width:72px}#header .brand-lockup{gap:5px}#header{gap:5px}#header .nav-cta{padding:8px}#header #menu{padding:8px}.direction-preview-art{height:450px}}
.impression-plan{padding:45px;background:#103d2d;color:#f2fff6;border-radius:16px;margin:50px 0 24px;display:grid;grid-template-columns:.8fr 1.2fr;gap:35px}.impression-plan .eyebrow{color:#8adaaa}.impression-plan h3{font-size:45px;margin:22px 0}.impression-plan p{color:#bad4c3;font-size:13px;line-height:1.75}.impression-stats{display:grid;grid-template-columns:1fr 1fr;gap:25px}.impression-stats>div{border-top:1px solid #ffffff3b;padding-top:20px}.impression-stats>div:last-child{grid-column:1/-1}.impression-stats strong{display:block;font-size:59px;line-height:1.15;color:#95e4b6;letter-spacing:-.05em}.impression-stats span{display:block;font-size:9px;letter-spacing:.09em;margin:13px 0 8px}.impression-stats small{color:#accdb8;font-size:10px}.impression-growth{grid-column:1/-1;border-top:1px solid #ffffff33;padding-top:25px}.impression-growth b{font-size:9px;letter-spacing:.09em;color:#94dcaf}.impression-growth p{margin:14px 0}.impression-growth>small{display:block;font-size:10px;line-height:1.7;color:#9fbdaa}@media(max-width:760px){.impression-plan{grid-template-columns:1fr;padding:27px 24px}.impression-plan h3{font-size:37px}.impression-stats strong{font-size:45px}.impression-stats{gap:22px 15px}.impression-stats span{font-size:8px}}
/* Original proposal personas, expressed as one visual audience chapter. */
.audience-section{background:#f0f0e8;padding-top:100px;padding-bottom:100px}.persona-portraits{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px;margin-top:45px}.persona-portrait{position:relative;padding:0;border:1px solid #6d94776b;background:#0a3527;aspect-ratio:3/5;overflow:hidden;color:white;text-align:left;border-radius:12px;transition:transform .4s,border-color .4s,box-shadow .4s}.persona-portrait img{width:100%;height:100%;object-fit:cover;object-position:center;transition:transform .7s,filter .5s}.portrait-shade{position:absolute;inset:0;background:linear-gradient(0deg,#042d21f5,transparent 75%);pointer-events:none}.portrait-number{position:absolute;top:14px;left:14px;font-size:9px;display:grid;place-items:center;width:29px;height:29px;border:1px solid #ffffff9c;border-radius:50%;background:#16392e4d;backdrop-filter:blur(12px)}.portrait-caption{position:absolute;left:18px;right:14px;bottom:22px;display:flex;flex-direction:column;gap:10px}.portrait-caption b{font-size:24px;line-height:1.05;font-weight:400;letter-spacing:-.03em}.portrait-caption small{font-size:13px;text-align:left;color:#d3eddc}.portrait-caption em{font-size:8px;letter-spacing:.02em;color:#b8e6ca;opacity:0;transform:translateY(5px);transition:.3s}.persona-portrait[aria-selected=true]{border-color:#44cb8c;box-shadow:0 0 0 2px #44cb8c;transform:translateY(-8px)}.persona-portrait[aria-selected=true] img,.persona-portrait:hover img{transform:scale(1.055)}.persona-portrait[aria-selected=true] .portrait-caption em,.persona-portrait:hover .portrait-caption em{opacity:1;transform:none}.persona-portrait>*{pointer-events:none}.persona-detail-strip{display:grid;grid-template-columns:1.15fr .9fr 1.2fr .9fr;gap:25px;margin-top:27px;padding:32px 0;border-top:1px solid #91ad95;border-bottom:1px solid #91ad95;animation:persona-reveal .4s}.persona-detail-strip h3{font-size:30px;line-height:1.1;color:#123d2a;margin-top:13px}.persona-detail-strip small,.persona-detail-heading>span{font-size:8px;letter-spacing:.12em;color:#29774c}.persona-detail-strip p{font-size:12px;line-height:1.75;margin:13px 0 0;color:#536957}.persona-detail-strip a{font-size:10px;display:inline-block;border-bottom:1px solid #8aa991;padding:10px 0 5px;color:#1b6e43}.social-layout[hidden]{display:none!important}.visual-work .direction-previews{gap:12px;margin-bottom:28px}.visual-work .direction-preview{display:grid;grid-template-columns:145px 1fr;border-radius:12px}.visual-work .direction-preview-art{height:200px;padding:10px}.visual-work .direction-preview-art>span{font-size:8px;padding:8px 10px;bottom:9px;right:9px}.visual-work .direction-preview>div{padding:25px}.visual-work .direction-preview h3{font-size:28px}.visual-work .experience-label{margin-bottom:0}.visual-direction-stage{scroll-margin-top:88px}.visual-stage-copy{align-self:center;padding-top:0}.grid-wall{gap:5px}.brand-hero{margin-top:0}.audience-section .section-heading>p{max-width:370px}#header nav{gap:16px}.chapterbar{position:relative}.campaigns-section{background-image:none}.creative-ingredients{display:none}.campaign-source-note{display:none}
@media(max-width:1050px){.persona-portraits{grid-template-columns:repeat(5,210px);overflow-x:auto;padding:12px 3px 20px;scroll-snap-type:x mandatory;margin-right:-7vw;padding-right:7vw}.persona-portrait{scroll-snap-align:center}.persona-detail-strip{grid-template-columns:1fr 1fr}.portrait-caption b{font-size:25px}}
@media(max-width:760px){.audience-section{padding-top:65px;padding-bottom:65px}.persona-portraits{grid-template-columns:repeat(5,230px);margin-top:25px;margin-right:-6vw;padding-right:6vw;gap:12px}.persona-portrait{aspect-ratio:3/4.4}.portrait-caption b{font-size:27px}.portrait-caption small{font-size:14px}.portrait-caption em{opacity:1;transform:none}.persona-detail-strip{grid-template-columns:1fr 1fr;padding:25px 0;gap:23px 20px;margin-top:8px}.persona-detail-heading{grid-column:1/-1}.persona-detail-strip h3{font-size:34px;margin-top:12px}.persona-detail-strip p{font-size:12px}.persona-detail-strip>div:last-child{grid-column:1/-1;padding-top:18px;border-top:1px solid #b6cab7}.visual-work .direction-preview{grid-template-columns:105px 1fr}.visual-work .direction-preview-art{height:156px;padding:6px}.visual-work .direction-preview-art>span{font-size:7px;padding:6px 8px;right:5px;bottom:6px}.visual-work .direction-preview>div{padding:16px;display:block}.visual-work .direction-preview h3{margin:9px 0 13px;font-size:25px}.direction-select{padding:8px 11px}.visual-stage-copy h3{font-size:42px}.brand-hero .hero-artwork{height:280px}.brand-hero{min-height:790px}.visual-direction-stage{scroll-margin-top:74px}.persona-detail-strip>div:nth-child(3){grid-column:auto}}
@media(prefers-reduced-motion:reduce){.persona-portrait,.persona-portrait img{transition:none}.persona-portrait[aria-selected=true]{transform:none}}

/* Layout fix: show strip images and popup media at their original aspect ratio, uncropped */
.platform-visual-strip{grid-template-columns:auto minmax(0,1fr) auto;align-items:center}
.platform-visual-strip>img{height:auto;width:auto;max-width:100%;max-height:560px;object-fit:contain;align-self:center}
@media(max-width:1100px){.platform-visual-strip>img{height:auto;max-height:480px}}
@media(max-width:760px){.platform-visual-strip{grid-template-columns:1fr;justify-items:center}.platform-visual-strip>img{height:auto;max-height:none;width:auto;max-width:100%}.platform-visual-strip>img:last-child{display:block}.platform-visual-strip>div{order:-1;width:100%}}
#mediaStage{height:auto;width:100%;max-height:none;min-height:0}
#mediaStage img,#mediaStage video{width:auto;height:auto;max-width:100%;max-height:85svh;object-fit:contain;margin:0 auto}
.viewer-media{min-height:0}
@media(max-width:760px){#mediaStage{height:100%}#mediaStage img,#mediaStage video{max-height:100%}}

/* ===== Responsive media viewer (all devices): whole media always visible, controls never covered ===== */
dialog#viewer{width:min(1240px,96vw);max-width:none;height:auto;max-height:96vh;max-height:96dvh;margin:auto;border-radius:12px;overflow:hidden;background:#fff}
#viewer .viewer-layout{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(300px,1fr);height:min(92vh,900px);height:min(92dvh,900px);max-height:none;overflow:hidden;border-radius:0}
#viewer .viewer-media{position:relative;display:block;height:100%;min-height:0;overflow:hidden;background:#061d15}
#viewer #mediaStage{position:absolute;inset:0;width:auto;height:auto;min-height:0;max-height:none;padding:0;display:flex;align-items:center;justify-content:center}
#viewer #mediaStage img,#viewer #mediaStage video{width:100%;height:100%;max-width:100%;max-height:100%;margin:0;object-fit:contain;background:#000}
#viewer .viewer-caption{max-height:none;min-height:0;overflow-y:auto;overscroll-behavior:contain;-webkit-overflow-scrolling:touch;padding:48px 34px 40px}
#viewer .close{position:absolute;top:10px;right:10px;float:none;margin:0;z-index:10;min-height:40px;min-width:40px;touch-action:manipulation}
#viewer .media-arrow{position:absolute;top:50%;bottom:auto;transform:translateY(-50%);z-index:5;min-width:44px;min-height:44px;display:inline-flex;align-items:center;justify-content:center;touch-action:manipulation}
#viewer .media-arrow.prev{left:10px;right:auto}
#viewer .media-arrow.next{right:10px;left:auto}
#viewer .media-arrow[hidden]{display:none}
#viewer #slideDots{position:absolute;top:14px;bottom:auto;left:50%;transform:translateX(-50%);gap:9px;z-index:5}
#viewer #slideDots button{width:10px;height:10px}
#viewer #storyProgress{top:12px;left:12px;right:56px;z-index:5}

/* phones & portrait tablets: full-screen, media on top, caption scrolls below */
@media(max-width:700px),(max-width:900px) and (orientation:portrait){
 dialog#viewer{width:100vw;height:100vh;height:100dvh;max-height:100vh;max-height:100dvh;border-radius:0;background:#061d15}
 #viewer .viewer-layout{display:flex;flex-direction:column;height:100vh;height:100dvh}
 #viewer .viewer-media{flex:1 1 auto;height:auto;min-height:40vh;min-height:40dvh}
 #viewer .viewer-caption{flex:0 0 auto;max-height:34vh;max-height:34dvh;padding:18px 20px calc(20px + env(safe-area-inset-bottom));background:#faf8f4}
 #viewer .close{top:calc(10px + env(safe-area-inset-top));right:12px}
 #viewer #storyProgress{top:calc(14px + env(safe-area-inset-top))}
 #viewer #slideDots{top:calc(14px + env(safe-area-inset-top))}
 #viewer .media-arrow{min-width:40px;min-height:40px;padding:8px 10px}
}
/* landscape phones: media left at full height, caption scrolls on the right */
@media(orientation:landscape) and (max-height:520px){
 dialog#viewer{width:100vw;height:100vh;height:100dvh;max-height:100vh;max-height:100dvh;border-radius:0;background:#061d15}
 #viewer .viewer-layout{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(220px,1fr);height:100vh;height:100dvh}
 #viewer .viewer-media{height:100%;min-height:0}
 #viewer .viewer-caption{max-height:none;padding:16px 18px;padding-right:calc(18px + env(safe-area-inset-right));background:#faf8f4}
 #viewer .viewer-caption h3{font-size:22px;margin-bottom:10px}
 #viewer .media-arrow{min-width:40px;min-height:40px}
}
/* chapter-index popup: dynamic viewport height on mobile browsers */
#proposalIndex{max-height:90vh;max-height:90dvh}
@media(max-width:700px){#proposalIndex{max-height:94vh;max-height:94dvh}}
#viewer .close{background:#123b2a;color:#fff;border:1px solid #ffffff55;backdrop-filter:none;-webkit-backdrop-filter:none;box-shadow:0 4px 14px #0004;font-size:11px;letter-spacing:.08em;padding:10px 16px}
#viewer .close:hover{background:#1b5a3f;transform:none}